The Pirates! In an Adventure with Scientists sounds like fun. Author Gideon Defoe tells EW that he wrote the first draft to impress a girl. (It didn't work.) And that his publisher made him wear a pirate costume to bookstores:

They would find these really tacky outfits and spend a good 50 pence on plastic eyepatches. I'm sure Salman Rushdie doesn't have to go about dressed as his lead character.